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PR Week unravels why Graves spent five years studying more than 800 pieces of primary research - exploring how consumers decide, how to change someone's mind and how to restore trust
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Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.
Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.
Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.
India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.