Advertising
Paul Frampton
Feb 28, 2014

Invest in #peopledata, not #bigdata, to win in the new age of marketing

Writing from the Mobile World Congress in Barcelona, the CEO of Havas Media UK reminds us that business and marketing both start and end with the customer

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

3 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

An insider’s playbook to PR crisis mitigation

5 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

6 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

7 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

8 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

Understanding the nudge-sludge dynamic in marketing

9 Understanding the nudge-sludge dynamic in marketing

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

10 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

Related Articles

Amazon India launches Creator Central to streamline influencer content creation
Digital
23 hours ago
Campaign India Team

Amazon India launches Creator Central to streamline ...

Amazon’s MX Player acquisition marks its strategic play for India’s heartland
Marketing
Oct 07, 2024
Vinita Bhatia

Amazon’s MX Player acquisition marks its strategic ...

One year of Threads: Where does X's challenger stand among rivals?
Advertising
Aug 27, 2024
Matthew Keegan

One year of Threads: Where does X's challenger ...

Amazon splits global media between GroupM and OMG after a decade with IPG
Advertising
Sep 05, 2024
Beau Jackson

Amazon splits global media between GroupM and OMG ...

Just Published

FCB/SIX India announces key senior leadership appointments amid expansion
Advertising
18 minutes ago
Campaign India Team

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
In-Depth
1 hour ago
Rahat Kapur

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.

South Korea fines Meta $15 million over data breach
Digital
23 hours ago
Staff Reporters

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

Amazon India launches Creator Central to streamline influencer content creation
Digital
23 hours ago
Campaign India Team

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.