On Monday, September 13, 2010, Star Network showcased a three-minute commercial of Kansai Nerolac's 2010 campaign across STAR Plus, STAR One, STAR Gold, STAR Utsav, STAR Movies, STAR World, Channel V, STAR Jalsha, STAR Pravah, National Geographic Channel & Fox History & Entertainment. The roadblock was created for the launch of the company's new range of eco-friendly paints.
Kevin Vaz, president - sales, Star India, said, "STAR Network enjoys the recognition of having a network of channels that appeals to and reaches out to a large and varied group of audiences with its wide and diverse range of entertainment options. In acknowledgement of this fact, Kansai Nerolac decided to launch their latest campaign on eco-friendly products ‘Kuch Change Karein, Chalo Paint Karein’ with the Network that has the largest reach.”
Anuj Jain, vice president, decorative sales & marketing, Kansai Nerolac Paints Ltd, added, “Nerolac has initiated a movement in the paint industry by introducing healthy home paints and we are pleased to unveil it on the STAR Network platform through this innovative road block. The road block at STAR Network is a unique way for us to reach our consumers effectively and quickly. It is a real testimony of the considerable amount of innovation happening at the Network.”
WATCH the video here
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