Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Mar 20, 2009
Leo Burnett creates device for Rotary Blood Bank
Leo Burnett has used a simple toy shaped in the form of a human heart to demonstrate the life saving benefit of blood donation among donors. The initiative was launched by the agency on behalf of the Rotary Blood Bank, and they claim the exercise has led to a 30% increase in the number of blood donors.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Apr 30, 2024
Leo Burnett appoints Anirban Roy as CSO
Just Published
PR
12 hours ago
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
Advertising
15 hours ago
Baddie on a bike: Travis Head takes the bypass
Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.
Advertising
16 hours ago
Brands are not choosing agencies as digital-transfor...
Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.
Marketing
16 hours ago
Why brands must rethink the marketing funnel
As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.
