Cuemath has announced the appointment of Lipika Kapil as director and head, global public relations and communications.
She will be responsible for setting up the communications function and leading public relations and communications efforts for the math learning platform across three markets - India, the MENA and the US.
Kapil will report to Varun Jha, chief marketing officer, Cuemath.
She moves from Koo, where she was senior public relations manager.
Jha said, “As Cuemath aims for global expansion, we see marketing and brand communications as one of the important business pillars for the company. Therefore, the role of PR and communications becomes more important than ever. With Lipika’s experience in managing PR and communications for a variety of brands across industries, her role will be beneficial in designing and implementing PR strategies for Cuemath across markets. She, along with her team, will also support strategic brand and marketing initiatives as the organisation expands further. I am delighted to have Lipika on board and wish her a fantastic stint at Cuemath.”
Kapil said, “EdTech is one of the exciting industries in the startup sector, and I am thrilled to be part of a mission and vision-driven brand like ‘Cuemath.’ What excites me the most is Cuemath’s sharp focus on teaching math as a life skill, beyond academic excellence and its ‘student-centred’ learning approach which offers a unique opportunity for storytelling. Another exciting aspect of the role will be to anchor communications across international markets and power the brand’s marketing initiatives that aim to take Cuemath closer to our customers across the globe. It is my pleasure to join the business at this juncture and play a critical part as Cuemath commences the next phase of its journey."
In a career spanning over 16 years, she has also worked with Perfect Relations, Edelman India and Tesco, among others.
