Lowe Lintas India wins Suzlon biz

Creative agency Lowe Lintas India has won the Suzlon account following a multi-agency pitch. Suzlon is the world's third largest, and India's largest, wind turbine manufacturer with operations across Asia, Australia, Europe, North and South America.

Dharini Mishra, global head of brand for the Suzlon group, said that the brand's premise has been to power the world with clean renewable energy. "With the new brand campaign, we aim to leverage our brand to bring about a revolution of economic, ecological and socially sustainable development," he added.

Tasked with this aim, Anaheta Goenka, Lowe's executive director, commented that it would be a challenge to get the masses to think about renewable energy.

Strategically, Suraja Kosishore, senior vice-president of planning for Lowe, said the agency's approach would be to make Indians love a wind turbine manufacturer with a "simple but powerful idea."

This article first appeared on Campaign Asia