Madison Media Plus wins PepperTap
Grocery delivery app will be handled by agency’s Delhi office
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Political tension meets platform drama
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
Dentsu Q3 2024 earnings: Japan's growth contrasts ...
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.
Experiential marketing cuts through ad fatigue to ...
Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.
Kotak Mahindra Bank seeks digital creative agency
The financial institution has put out an RFP for this mandate.