Campaign India Team
Sep 09, 2008

Madison World wins Levis' integrated media and PR biz

Madison World has won the integrated media and PR account of Levi Strauss & Company. In what Sam Balsara, chairman, Madison World, describes as a first for the agency, Madison will be handling the denim brand's media, PR, outdoor, BTL and celebrity entertainment portfolio through each of its specialized units.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 hours ago

How Asia is redefining football fandom for the ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

2 hours ago

13 industry leaders from India appointed to Cannes jury

Jurors hail from 52 country markets; Ivory Coast and Kazakhstan represent for the first time.

4 hours ago

Moves and wins roundup: Week of 21 April

Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Ghadi Detergent, Abby Awards, Django, and many more.

4 hours ago

Rewriting the PR playbook: Navigating disruption in ...

From being media gatekeepers to strategic navigators of brand reputation, India’s PR industry is redefining its role in the age of misinformation and disruption.