Madison's Vikram Sakhuja to be Effie 2016 chair

The Advertising Club has announced the appointment of Vikram Sakhuja, group CEO, Madison Media and OOH as president of Effies 2016.

 

Mitrajit Bhattacharya, ‎president and publisher, Chitralekha Group, has been nominated co-chair.

 

Raj Nayak, president, The Advertising Club, said, “Effies has emerged as a coveted industry award that lauds campaigns and individuals delivering landmark brand solutions. Vikram has been an essential part of Effies 2015 and was instrumental in ensuring the awards' success last year. I am delighted that Vikram will be at the helm of the prestigious awards this year too. I am confident that under his leadership the awards will gain further in repute, stature and scale. Wishing all the best to Vikram and the team.”

 

Sakhuja said, “It is a privilege to be chairing the Effies. It remains the one award that agencies and client covet equally since it celebrates effectiveness. This year the Effies will be held in December, a little earlier than last year to ensure that Christmas and New Year is not spent working on entries. We look forward to again welcoming great work from all quarters.”

 

Sakhuja was co-chair of Effies 2015, which was chaired by Ajay Kakar, chief marketing officer, Aditya Birla Group - financial services.