Manvi Sharma joins SaffronStays as CMO

SaffronStays, a player in the serviced private vacation homes category, has announced the appointment of Manvi Sharma as chief marketing officer.

 

Sharma moves from BookMyShow where she was leading the content and strategy team.  

 

Sharma said, “In light of the pandemic, the SaffronStays community has become more relevant than ever, and it is a privilege to be working with a company currently at the forefront of tourism. Marketing communication combined with innovative storytelling will be central to expanding SaffronStays’ reach and driving growth in a constantly changing forum. My goal is to take the company’s branding to newer heights, providing an all-inclusive experience for our patrons and partners.” 

 

 

Devendra Parulekar, founder, SaffronStays, added, "We are heading towards a digital-first approach across the organisation - be it lead generation, customer retention, marketing efforts and so on. We want to move towards a data-driven ecosystem. Manvi’s prior expertise with BookMyShow, which was a digital-first company, comes in handy even as the fundamental marketing principles remain the same. We will also be relooking at our loyalty and referral programs and align it with our current strategy."

 

Tejas Parulekar, founder, SaffronStays, added, “The future of most industries, including hospitality, is digital. And we have taken this aim head on in order to create a smooth, seamless end-to-end experience for all our stakeholders. Manvi’s proficiency in B2B and B2C communications will help further this dream by building on the company’s brand experience, expand its reach and work towards an overall growth for all sectors."