Campaign India Team
Jun 05, 2009

MediaE2E rebrands itself as What’s On India

MediaE2E, the electronic program guide (EPG) solution provider, is rebranding itself as What's On India. The company, founded in 2005, had an infusion of capital from two venture capital companies, namely, Sequoia Capital and Nexus India Capital late last year and says the rebranding signals their intention of refocusing their attention towards the EPG part of the business.

MediaE2E rebrands itself as What’s On India

MediaE2E, the electronic program guide (EPG) solution provider, is rebranding itself as What's On India. The company, founded in 2005, had an infusion of capital from two venture capital companies, namely, Sequoia Capital and Nexus India Capital late last year and says the rebranding signals their intention of refocusing their attention towards the EPG part of the business.

“The original entity Media E2E straddled two to three businesses, which included the EPG part, the business consulting space, the ad pricing software for TV networks. Our success with the EPG vertical where we built robust relationships with the cable TV business made us realise the opportunity that lay in refocusing our attention to that part of the business,” explains Atul Phadnis, chief executive, What’s On India on the objective behind rebranding the company at this point of time.

He further added, “We wanted to consolidate our EPG presence in the market and strengthen our position in this space. Additionally, we will be looking at launching a TV channel in the third quarter of this year but I won’t be able to talk in details about those plans at the moment.”

Source:
Campaign India

Related Articles

Just Published

3 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

1 day ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

1 day ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

1 day ago

PR Awards 2025: Shortlists, jury announced

Winners will be announced on 19 February at a grand celebration in Mumbai.