Commenting about the appointment, Anand says, "With the recession behind us, the broadcast business is seeing an all new scale and is emerging as a very fast growing segment. Keeping in mind the emphasis in this sector by UTV, I am glad to be a part of it. I hope my elaborate stint in the media industry will help me take forward the bouquet of UTV channels to the next level.”
Anand has 19 years of experience in media business management. He comes from the Bennett Coleman Group where he was business head of Zoom Entertainment Network.