Telecom player, Orange has launched a new Gold Spot featuring characters from The Muppets to promote the upcoming Disney film. It launched in cinemas across the United Kingdom on 4 November and will run until the UK cinema launch of The Muppets on 10 February 2012.
The spot, an all-singing, all-dancing production, is an irreverent take on what could happen if Orange were to take over The Muppets. The ad builds to a climax with a large-scale musical number and a reminder for cinema-goers to switch off their mobile phones before the screening begins. The spot was created by Sam Hibbard, Dan Watts and John Cherry. It was directed by Kirk Thatcher through Soapbox Films.
The article first appeared on Campaign Live
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