Motivator wins media duties for Lemon Mobiles

Motivator, a division of Group M, has won the media duties for Lemon Mobiles. Work on the account has already started.

Rajul Kulshreshtha, managing director of Motivator, said, “We usually work with emerging corporates and other clients who need the media, but haven’t utilised its power as yet. We believe in the peer-to-peer approach, wherein we spend more time with our clients to understand what they want from a media marketing perspective, versus a rate per-10 seconds kind.”

Other recent accounts in the Motivator kitty include Yamaha, Hungama.com, the UTV business (excuding Bloomberg), and an empanellment for UCO Bank.