MPG appoints Ruma Sengupta as director of strategy

MPG India has brought Ruma Sengupta on board as director of strategy.

Based out of Mumbai, Sengupta will work closely with MPG’s four key offices in Mumbai, Delhi, Bangalore and Chennai, to take charge of the agency’s strategic offering and product development in keeping with the agency’s vision of “Leading New Thinking”. She will also take custodianship of Havas Media’s proprietary tools and processes.

Sengupta will report to Anita Nayyar, chief executive officer of Havas Media South Asia and also work closely with the regional strategy team based out Singapore.

Commenting on the appointment, Nayyar said: “Havas Media is well-known for the high quality of its strategic product and tools and Ruma has the right credentials and attitude to take control of our strategic offering. Her flair is evident from her extraordinary background having worked with top research agencies like Synovate and IMRB. Her previous experience in spearheading marketing and innovation capabilities with brands is a plus.”

Sengupta has 15 years of experience across marketing, branding, sales, strategy, MR and analytics. She was most recently the director of business insight for Synovate, where she was responsible for key international clients across FMCG categories. Other companies she has worked at in her career include IMRB International, Adlabs Films Limited (owned by Reliance ADAG), United Spirits Limited, and Ranbaxy Global Consumer Healthcare.