The OOBY Awards, constituted by out-of-home company OOH Media, has announced the results of the competition, which sought to provide a platform for creatives to showcase their skills for Out-of-Home digital TVs. Participants were asked to choose a social cause, for which they had to create a path-breaking audio visual communication of 20 seconds.
The winning work would be showcased on OOH’s 4000 plus screens across India around the month across malls, multiplexes, corporate parks, restaurants and gyms. The Pink Ooby, namely the first prize, has been awarded to Mudra Communications’ Ambar Prakash, Nawneet Ranjan, Vishal Sane and Atul Mathkar for their film ‘Eraser’. The yellow Ooby has been awarded to The Work’s Kaustubh Arjunwadkar, Maulshri Singh, Rashmi Deo, Nishad Ranade, Sujit and Aniruddh for their film ‘Protect Yourself.’ The Blue Ooby has gone to idreams’ Sachin Vishram Pawar for ‘Women’s Illiteracy.’