The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | DDB Mudra Group | Reebok Classic, Rocell, Lanka tiles, BluSmart, MMTC PAMP | 82.3 | 82.3 | 39 | |
| 2 | 2 | McCann Worldgroup | Reliance Project, Reckitt Beckinser - Colin, Daikin | 24.8 | 24.8 | 17 | |
| 3 | 3 | Havas Worldwide | Harman - Jbl & Hk, William Grants, Vivo Project | 16.2 | 16.2 | 34 | |
| 4 | 4 | VMLY&R | Colgate Commerce, Edelweiss Project, IDFC First Project, Hyfun Foods, Radico Khaitan | 14.8 | 14.8 | 15 | |
| 5 | 14 | WATConsult | TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital | 12.1 | 12.1 | 7 | |
| 6 | 5 | Dentsu | Mobile Premier League | 14.8 | Harman - Jbl & Hk | 10.4 | 6 |
| 7 | 6 | Wunderman Thompson | Geojit Financial Services Project , Agriculture Insurance Co of India (AIC) Project, Tata Wiron | 13.6 | Hershey | 10.3 | 40 |
| 8 | 7 | Leo Burnett | YES BANK Project, Woodcraft India Pvt Ltd Project, Beck's Ice Project | 7.1 | 7 | 13 | |
| 9 | 8 | IdeateLabs | TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL | 6.7 | 6.7 | 5 | |
| 10 | 9 | L&K Saatchi & Saatchi | Reliance Digital, Hettich, Practo, Abbott Consumer Pharma | 6.8 | 6.6 | 6 | |
| 11 | 10 | MullenLowe Group Lintas Group | Hershey, Uber, Zydus Wellness Partners | 6.3 | 6.3 | 4 | |
| 12 | 11 | Arm Worldwide | MTV | 5.4 | 5.4 | 1 | |
| 13 | 12 | Isobar | Danone digital, Max Bupa Digital, Diageo Brands | 4.6 | 4.6 | 3 | |
| 14 | 13 | Mirum | WileyNXT (Social Media), Silver Arrows and Bimamitra | 3.4 | 3.4 | 2 | |
| 15 | 15 | Gozoop | OPPO digital, SterloMax | 2.7 | 2.7 | 2 | |
| 16 | 16 | Blue Vector | Volvo social media | 2 | 2 | 1 | |
| 17 | 17 | DViO Digital | McDonald's digital | 2 | 2 | 1 | |
| 18 | 18 | Famous Innovations | Supr Daily, Columbia Pacific Communities | 1.7 | 1.7 | 2 | |
| 19 | 19 | BBDO | HP Project, Yes Bank, Idea Projects, HUL (V Wash) | 1.6 | 1.6 | 4 | |
| 20 | 20 | Scatter | Salesforce blog management | 1.3 | 1.3 | 1 | |
| 2020(Jan-Jun) | 236.8 | 245 | |||||
| 2019(Jan-Jun) | 390.4 | 270 | |||||
| YoY Comparison: | -39.40% | -11.20% |
MEDIA AGENCY LEAGUE
| Rank This Month | Rank Last Month | Agency | Recent Wins | Estimated YTD Win Revenue (crore) | Recent Losses | Estimated Overall YTD Win Revenue (crore) | No. of wins |
| 1 | 1 | Havas Media | Walmart - Best Price Stores, Boult Audio, Seedworks, MyGate Offline, Seedworks, Kia | 17.7 | Emirates Airlines | 16.7 | 10 |
| 2 | 2 | dentsu X | Benetton Digital | 12.4 | 12.4 | 8 | |
| 3 | 3 | PHD | Diageo, Aasaan Job | 12.2 | 12.2 | 3 | |
| 4 | 5 | MediaCom | Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds | 13 | Mobile Premier League | 11.7 | 8 |
| 5 | 4 | Mindshare | Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT | 17.7 | Diageo | 7.1 | 11 |
| 6 | 6 | Lodestar UM | Emirates Airlines | 3.4 | 3.4 | 3 | |
| 7 | 7 | Wavemaker | Mondelez Int'l, Red Bull, Religare Health Insurance | 5.3 | Vikram Solar | 2.7 | 3 |
| 8 | 8 | Starcom | Cholayil | 1.7 | 1.7 | 1 | |
| 9 | 9 | Kinnect | Bausch + Lomb Digital | 1.7 | 1.7 | 1 | |
| 10 | 10 | Performics | Mobile Premier League (MPL) Digital Media | 1.7 | 1.7 | 1 | |
| 11 | 11 | Essence | Essence | 1.7 | 1.7 | 2 | |
| 12 | 12 | GoZoop | SterloMax | 1.4 | 1.4 | 1 | |
| 13 | 13 | Zenith | Mobile Premier League | 1.4 | 1.4 | 1 | |
| 14 | 14 | Clevertize | eBay | 1 | 1 | 1 | |
| 15 | 15 | Madison Media | Dr. Fixit | 0.3 | 0.3 | 1 | |
| 16 | 16 | iProspect | VFS Global | 0.3 | 0.3 | 1 | |
| 17 | 17 | Carat | FMCG client | 0.8 | Diageo | -0.1 | 2 |
| 18 | 18 | OMD MudraMax | 0.2 | Cholayil | -2.2 | 1 | |
| 2020(Jan-Jul) | 75.4 | 59 | |||||
| 2019(Jan-Jul) | 271.8 | 121 | |||||
| YoY Comparison: | -72.30% | -51.20% |
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