New Business League: July 2022 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]. 

 

CREATIVE AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Havas Worldwide	Google Project, Bosch India Project, Oplus Mobitech India Project, SEB India Project	61.7		61.7	26
2	3	DDB Mudra Group	One Plus, Purvankara, Mars	42.9		42.9	39
3		Leo Burnett	PepsiCo brands	42.9		42.6	24
4	14	L&K Saatchi & Saatchi	Goodricke Group, Ajio	40.2		40.2	29
5	2	Wunderman Thompson	Grows Project, Cera, HSBC AMC	38.2		38.2	63
6	4	Wondrlab	Quiz Master, Food Service India Project, Arvind Lifestyle Brands (USPA) Project	30.5		30.5	130
7	5	Ogilvy	Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy	26.5		26.5	19
8	13	LS Digital	Canon, Kotak Cherry, Kotak GI	14.3		14.3	18
9	6	Dentsu	Auto Client	14.2	Ajio	12.2	30
10	7	VMLY&R	Upstoxx, Vick's Inhaler Project, Amstel (UB) Project	12.1		12.1	31
11	10	McCann Worldgroup	UNICEF Project, Glance, Ajio Retail, DS Foods, Techno Project, Housing.com Project	10.6		10.6	19
12	8	Centrick	EFL Global, LuvLap, Kirloskar Vasundhara	10.1		10.1	5
13	9	The Womb	Rupeek, Epigamia, Jolies	9.7		9.7	9
14	17	BBH	Roposo	8		8	4
15	37	Digitas	Embassy Group, OKAYA Power Group	8		8	6
16	11	Kinnect	Reliance SMART Stores, Amazon Project	6.7		6.7	16
17		Foxymoron, Rabbit Hole	Kingfisher	6.7		6.7	1
18	15	BBDO	Brown Foreman, Zinka Logistics Solutions Project	6.7		6.7	8
19		Orchard	ICICI Bank, Cleartrip	5.7		5.7	4
20	12	M&C Saatchi Group	Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project	4.9		4.9	5
					2022 (Jan-Jul)	411.1	499
					2021 (Jan-Jul)	383.9	385
					YoY Comparison	7.10%	29.60%

 

MEDIA AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	1	Mindshare	SBI Life Offline media, Biotique, Lux Industries Digital + OOH	45.6		45.6	32
2		Performics	TikTok Content, Mondelez International, Lenskart, Baidyanath Group	41.2		41.2	28
3	2	Havas Media	Fireboltt, Kajaria, GoMechanic, IFFCO-Tokio, WOW Life Science, Spaces (Welspun)	35.8		35.8	17
4		Zenith	Homelane, Pep Technologies	17.5		17.5	12
5	6	iProspect	IT client	16.6		16.6	9
6	3	MediaCom	FunNFood, Lendingkart, Dhan.co	15.4		15.4	10
7	4	Wavemaker	Wipro Home Appliances, Danone, VIP, PhysicsWallah	34.6	Acko Life Insurance	14.1	13
8	5	Carat	Auto client	11.6		11.6	2
9	9	Dentsu X	Tata 1MG Technologies, Bosch Limited, Dabur India	11.2		11.2	8
10	7	PHD	Acko Life Insurance	8.6		8.6	1
11		Starcom	Abbott Laboratories Project	7.5		7.5	5
12		Initiative	ITC, BIC Cello India	7.1		7.1	2
13	8	LS Digital	Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony	6.1		6.1	35
14	11	OMD MudraMax	Sab TV offline	2.4		2.4	2
15		Dentsu	Tata 1MG	1.7		1.7	1
16	12	Media Kinnect	Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer	0.6		0.6	6
					2022 (Jan-Jul)	237.3	186
					2021 (Jan-Jul)	155	77
					YoY Comparison:	53.10%	141.60%