The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
2 |
DDB Mudra Group |
GMR Sports, Meesho, Rajasthan Royals |
97.5 |
|
97.5 |
44 |
2 |
1 |
Havas Worldwide |
Akara Capital Advisors, Eruditus, Lionsgate |
87.9 |
|
87.9 |
44 |
3 |
3 |
Wunderman Thompson |
Vedanta project, Mega Lifesciences Public Co project |
58.6 |
|
58.6 |
57 |
4 |
4 |
Kinnect |
Zoya Diamonds, Amazon ART '22, Amazon Group, TVS, Triller |
37.6 |
|
37.6 |
38 |
5 |
5 |
Ogilvy |
Nestlé, Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress |
33.3 |
|
33.3 |
28 |
6 |
6 |
Wondrlab |
Sunshine Teahouse (Chaayos), TimesPrime, Tata AIG Project |
31.4 |
|
31.4 |
81 |
7 |
7 |
VMLY&R |
ORL Project, Henkel Project, ITC Project, Indira IVF Project |
28.8 |
Bel Cheese |
28.8 |
59 |
8 |
8 |
The Womb |
Campus, Be Minimalist |
19.2 |
|
19.2 |
6 |
9 |
11 |
MullenLowe Lintas Group |
Bayer - Saridon And Supradyn, Lagos Free Zone, Cleartrip |
16.7 |
|
16.7 |
20 |
10 |
10 |
McCann Worldgroup |
IndusInd Bank, Bosch, Green Cell Mobility |
13.7 |
|
13.7 |
22 |
11 |
9 |
IPG Team Dynamic |
BMW |
13.4 |
|
13.4 |
1 |
12 |
12 |
BBDO |
Reliance - Milk Basket, Sequoia Capital Project |
8.4 |
|
8.4 |
11 |
13 |
13 |
Dentsu |
Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project |
7.3 |
|
7.3 |
11 |
14 |
14 |
Leo Burnett |
GOQII, Udemy Project, Luxor Project |
8.3 |
Fortis Healthcare |
6.3 |
35 |
15 |
15 |
Publicis + Publicis Ambience |
Firefox Project, Coke Project |
6.1 |
|
6.1 |
7 |
16 |
16 |
FCB |
Lakme, Elle18 |
6.7 |
IOCL (India Oil) Pro |
5.4 |
2 |
17 |
18 |
M&C Saatchi Group |
Audible Project |
4.9 |
|
4.9 |
9 |
18 |
17 |
BBH |
Keva, Mahindra Racing, Yes Bank Project, CaratLane, Hotstar Project |
3.9 |
|
3.9 |
8 |
19 |
19 |
Tonic Worldwide |
Pure Nutrition Digital |
3.4 |
|
3.4 |
1 |
20 |
20 |
IdeateLabs |
Planet Marathi |
3.4 |
|
3.4 |
1 |
|
|
|
|
|
2021 (Jan-Nov): |
526.7 |
557 |
|
|
|
|
|
2020 (Jan-Nov): |
308.6 |
397 |
|
|
|
|
|
YoY comparison |
70.70% |
40.30% |
MEDIA AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
Mindshare |
Zest Money, NBC Bearing, Lovely Professional University, Fuji Films |
233.8 |
|
233.8 |
23 |
2 |
2 |
Wavemaker |
Ace Turtle Pvt Ltd (Performance & Branding), Tata Consumer Products Ltd |
88.7 |
Ambuja Cement |
86.5 |
27 |
3 |
3 |
Havas Media |
RenewBuy, PureVeda (Aurea Biolabs), ICICI Securities Project, Just Dial, StashFin, Revlon |
48.9 |
|
48.9 |
26 |
4 |
5 |
Mediacom |
The Coca-Cola Company, Exide Battery Digital, Tendercuts, Bayer, Henkel Adhesives |
30.8 |
|
30.8 |
17 |
5 |
4 |
Inititiave |
Bombinate Technologies (Koo Media), Toyota |
33 |
Hamdard (offline) |
30.6 |
8 |
6 |
6 |
Zenith |
Smallcase Performance Media (Programmatic), Enrich Hair & Skin Solutions, Carsome |
13 |
|
13 |
15 |
7 |
8 |
OMD MudraMax |
Beiersdorf, United Biscuits, Apollo Pharmacy Limited, AU Bank |
12.5 |
Bira91 |
10 |
13 |
8 |
7 |
Lodestar UM |
Dyson, Brillon |
8.9 |
|
8.9 |
2 |
9 |
9 |
m/Six |
Noise, Parag Milk Foods, Dindigul Thalappakatti |
8 |
|
8 |
13 |
10 |
10 |
dentsu X |
Finance client |
5.8 |
|
5.8 |
8 |
11 |
11 |
Media Kinnect |
|
4.2 |
|
4.2 |
5 |
12 |
12 |
Spark Foundry |
FMCG client |
3.4 |
|
3.4 |
1 |
13 |
13 |
Kinnect |
Maple Digital |
1.7 |
|
1.7 |
1 |
14 |
14 |
PivotRoots |
Snapdeal Digital |
1.7 |
|
1.7 |
1 |
15 |
14 |
Carat |
Novocura Tech Health Services |
1.7 |
|
1.7 |
6 |
16 |
16 |
Starcom |
FreshtoHome, Junglee Entertainment, Boat |
3.8 |
Realme |
1 |
3 |
17 |
17 |
iProspect |
FMCG client |
0.4 |
|
0.4 |
3 |
18 |
18 |
Essence |
|
|
Mamaearth |
-5.5 |
0 |
19 |
19 |
PHD |
Lead School, Bel Group Laughing Cow |
2.6 |
Brillon |
-5.8 |
3 |
|
|
|
|
|
2021 (Jan-Nov): |
478.9 |
175 |
|
|
|
|
|
2020 (Jan-Nov): |
151.9 |
139 |
|
|
|
|
|
YoY Comparison: |
215.20% |
25.90% |
|
|
|
|
|
|
|
25.90% |