Olay India assigns digital mandate to Filter Coffee Co

Filter Coffee Co has bagged the digital marketing mandate of Olay India following a multi-agency pitch.

 

The agency will handle the brand's digital marketing and strategy along with social media management, content production, e-commerce content, strategy and curation across all platforms.

 

Anuja Deora Sanctis, founder and CEO, Filter Coffee Co, added, "It's great pride for us to be associated with the P&G group. We are stoked to work with a tremendous brand like Olay India. We have a good share of experience working with high-end brands along with a powerhouse of immensely talented minds, so we are confident that we will be able to deliver their expectations. Filter Coffee Co's creative ideas resonate with the brand's vision and we are looking forward to working with Olay India as it has full potential and deserves to become an influential brand in the digital sphere. Look forward to an amazing long-term relationship.”

 

P&G launched Olay India in 2007.