Advertising The Work
Raahil Chopra
Jul 09, 2010

O&M continues 'Lost in the taste of 5 Star' concept for new 5 Star TVC

O&M has created a new TVC for Cadbury's -5 Star. This TVC follows the earlier one that was based on the theme ‘thief’ and conveyed the message, “Ek acche nagrik bane, 5 Star khane walo ki madat karein!” 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Adani seeks single agency for INR 600-crore media overhaul

5 Adani seeks single agency for INR 600-crore media overhaul

Johny Lever features in KFC’s new Feastival campaign

6 Johny Lever features in KFC’s new Feastival campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

7 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Kinder Joy launches DC-themed Funko Pop! collection in India

8 Kinder Joy launches DC-themed Funko Pop! collection in India

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

10 How Perfetti’s marketing formula endures amid India’s changing tastes

Related Articles

Cadbury re-energizes Perk with new campaign
Advertising
Feb 16, 2010
Campaign India Team

Cadbury re-energizes Perk with new campaign

'Let's Begin', says Ogilvy India's new campaign for Essar
Advertising
Feb 15, 2010
Campaign India Team

'Let's Begin', says Ogilvy India's new campaign for ...

O&M uses a parrot in Vodafone's latest TVC
Advertising
Jul 21, 2010
Raahil Chopra

O&M uses a parrot in Vodafone's latest TVC

Ogilvy crafts The Economist's maiden TV campaign for India
Advertising
May 12, 2010
Campaign India Team

Ogilvy crafts The Economist's maiden TV campaign ...

Just Published

Why LLMs should be “decolonised”
Advertising
1 hour ago
Nishith Srivastava

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

Following Omnicom’s acquisition of IPG, the Omnicom Health structure becomes clear
Advertising
3 hours ago
Jameson Fleming

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.

Netflix to purchase Warner Bros. film and streaming businesses
Media
3 hours ago
Kyle O’Brien

Netflix to purchase Warner Bros. film and streaming ...

The deal looks to be worth over $80 billion, but faces antitrust resistance.

Five agencies vying for Ikea creative account
Advertising
4 hours ago
Charlotte Rawlings

Five agencies vying for Ikea creative account

The review is at the chemistry stage.