Advertising The Work
Raahil Chopra
Jul 09, 2010

O&M continues 'Lost in the taste of 5 Star' concept for new 5 Star TVC

O&M has created a new TVC for Cadbury's -5 Star. This TVC follows the earlier one that was based on the theme ‘thief’ and conveyed the message, “Ek acche nagrik bane, 5 Star khane walo ki madat karein!” 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

3 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

4 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Johny Lever features in KFC’s new Feastival campaign

5 Johny Lever features in KFC’s new Feastival campaign

Kinder Joy launches DC-themed Funko Pop! collection in India

6 Kinder Joy launches DC-themed Funko Pop! collection in India

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

7 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Livpure selects Weber Shandwick as communications partner

8 Livpure selects Weber Shandwick as communications partner

Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

9 Asian Paints Illuminates Mumbai’s Sea Link to celebrate BCCI partnership

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Cadbury re-energizes Perk with new campaign
Advertising
Feb 16, 2010
Campaign India Team

Cadbury re-energizes Perk with new campaign

'Let's Begin', says Ogilvy India's new campaign for Essar
Advertising
Feb 15, 2010
Campaign India Team

'Let's Begin', says Ogilvy India's new campaign for ...

O&M uses a parrot in Vodafone's latest TVC
Advertising
Jul 21, 2010
Raahil Chopra

O&M uses a parrot in Vodafone's latest TVC

Ogilvy crafts The Economist's maiden TV campaign for India
Advertising
May 12, 2010
Campaign India Team

Ogilvy crafts The Economist's maiden TV campaign ...

Just Published

The INR 12-lakh crore opportunity brands are missing
Advertising
2 hours ago
Shannon Tellis

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

The feed is full, but we’re all starving
Advertising
3 hours ago
Nikhil Sharda

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again

HDFC Securities and Nitesh Tiwari built a cinematic counter to India’s fraud economy
Advertising
4 hours ago
Vinita Bhatia

HDFC Securities and Nitesh Tiwari built a cinematic ...

Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.

IPG global comms head Tom Cunningham out following Omnicom restructuring
Advertising
4 hours ago
Jess Ruderman

IPG global comms head Tom Cunningham out following ...

Omnicom chief communications officer Joanne Trout will continue to oversee the combined company’s internal and external communications strategy.