Campaign India Team
Nov 13, 2009

On Storyboard: Yahoo's global CMO Elisa Steel

This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign. Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.The Economist unveils its new campaign and takes 'Interpret Your World' to the next level. And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.

On Storyboard: Yahoo's global CMO Elisa Steel

This week, the global management team of Yahoo! was in India and the CMO, Elisa Steel talks to Storyboard about its global brand campaign.

Get the lowdown on Volkswagen as the German car maker launches an unusual, high decibel media blitz, getting India ready for the Polo.

The Economist unveils its new campaign and takes 'Interpret Your World' to the next level.

And, find out what Hindustan Unilever's Domex is doing on the Rajdhani.

Catch all this, Shots Spot, Noticeboard and other news from the week only on Storyboard at 8:30 am on Saturday, 11:30 am on Sunday and 7:00 pm on Tuesday only CNBC TV18.

Source:
Campaign India

Related Articles

Just Published

3 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

5 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

8 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.