R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
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The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
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