R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Weber Shandwick will build an integrated communications framework covering strategic media engagement, reputation management and narratives that convey Livpure's presence across wellness-related categories.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
These showrooms serve as full-scale décor experience centres, reflecting local design influences such as temple and fort architecture, blended with contemporary aesthetics.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The campaign unites the Foundation's women-focused initiatives aimed at empowering over 2.7 million women in India.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
As part of this initiative, the company introduced the Accidental Invitation App, a digital tool designed to educate users on the security risks linked to online oversharing.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
