R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
One has to learn a lot from the planner's perspective: Bob Greenberg
R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Why traditional programmatic is holding you back
The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.
'The industry doesn’t need another behemoth’: Mark ...
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
OrangeGlobal Stories to invest $36 million in marketing
Unveils audio storytelling platform at an event in Nagpur.
Pocket FM tunes in SoundCake for crowdsourced ...
The audio platform will share shortlisted tunes with 200 million listeners globally, inviting votes for its community-driven branding campaign.