R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
