R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
R/GA’s CEO Bob Greenberg speaks to Campaign India’s Bindu Nair Maitra about the various terms that are being used to classify agencies. He feels that the phrase “traditional agencies” is very offending and “digital” is not meaningful because everything that traditional agencies do now is digital except for shooting films. They are not great terms, he says. He also talks about the top three things that brands need to do engage with consumers online. Listen to his views here:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
11 Indians are on the list, including 2 jury presidents
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
In a world inundated with travel imagery, where every scroll reveals another sunset, skyline, or stamp-worthy escape, Yas Island, Abu Dhabi and Pickyourtrail manage to carve out a distinct space with Smash the Ordinary.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
