Subhas Warrier
May 09, 2023

Opinion: India and it’s entrepreneurial spirit can be spurious in certain quarters

The author talks about how counterfeit brands create a large amount of loss for marketers who have painstakingly built brands and achieved a certain stature for decades

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 hour ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

1 hour ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

1 hour ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

2 hours ago

M&C Saatchi forecasts 'mid-single digit' revenue ...

The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.