Sonal Patel
Aug 25, 2021

Opinion: Where does the advertising agency go from here?

Agencies need to lean into platforms that help them—and their clients—understand nuanced audiences and how to use the differences to improve ROI, writes the Southeast Asia MD at Quantcast

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

17 hours ago

How real is the threat of AI-driven job cuts within PR?

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

20 hours ago

Baddie on a bike: Travis Head takes the bypass

Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.

21 hours ago

Brands are not choosing agencies as digital-transfor...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

21 hours ago

Why brands must rethink the marketing funnel

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.