Orchard Advertising bags creative biz for Colors

Viacom 18's GEC Colors has assigned its creative duties to Orchard Advertising. The incumbent agency for Colors is Rediffusion Y&R. An affiliate of Leo Burnett, Orchard will handle all advertising responsibilities for the channel.Rameet Arora, marketing head, Colors said at the announcement, "After a series of meetings with various agencies, we are pleased to have found an excellent team in Orchard Advertising that has experience, like-mindedness and capability to help us build a stronger brand and take Colors to the next level.”