Percept restructures Percept Entertainment

Percept has recently restructured its entertainment business "in order to bring greater focus, synergy and service offerings" according to a press release.

Currently Percept Entertainment encompasses both assets and service businesses spanning content, talent management, experiential and entertainment marketing, sports management and marketing, events, activation and IPs.

In the revised structure, Percept Entertainment will segregate the services, assets and content businesses to create three distinct verticals: services will become ‘Percept Sports and Entertainment’ (experiential and entertainment marketing, sports management and marketing, event management and marketing, celebrity endorsements & talent management, branded content, brand activation and promotions); content will be handled under ‘Percept Pictures’ (content production, aggregation, distribution and marketing of movies, television shows and ad films); and assets will be managed by Percept IP’ (live entertainment and sports assets, digital and other media assets, CelebTrack, Sunburn, Fight Nights etc.).

Devraj Sanyal has been appointed chief executive officer of the Percept Sports & Entertainment vertical. Rukn Kizilbash, chief operating officer of Percept Sports and Entertainment will focus on the domains of sports marketing and management, brand activation, entertainment, incentives, conferences, exhibitions and events.Percept Pictures will continue to be spearheaded by Sanjay Ahire, chief operating officer of feature films. The Percept IP vertical will be headed by Harshad Bhagwat, business head – Intellectual Properties.