Percept's arms fill leadership positions

Percept Picture Company (PPC) has hired Rajan Vahi as the chief operating officer - animation. PPC is a division of Percept Limited, an entertainment, media and communications company. 

Prior to joining Percept, Vahi worked with Prime Focus Ltd. as the CEO – visual effects and animation. During his 22 years in the industry, Vahi has has also been associated with companies like MAD Entertainment Ltd., Delmar Trading Company, Pee Kay Vee Industrial Services and OTIS –Tianjin Elevator Company. Said Vahi, "PPC has been the pioneer in this field and I look forward to executing some very interesting projects."

In another development, Allied Media has appointed Preeti Mascarenhas as Chief Strategy Officer. Allied Media is media planning, evaluation and buying arm of Percept Limited.  

Prior to joining Allied Media, Mascarenhas was in the strategy and insights division of Mindshare India. A Post Graduate in Mass Communication, she has been associated with companies like ORG MARG, AC Nielsen TAM MEDIA Research and Carat Media Services. She has over 10 years of experience and has worked on brands like Star Plus, Godrej, Philips and Ujala. She has also presented and published various Research Papers including one at the International ISBA conference in UK as a Research Associate with Wellingkar Research Centre (Wellingkar Institute of Management).  

Said Mr. Shripad Kulkarni, COO, Allied Media, "Preeti's mandate will be to handle every aspect of the Media Business, including Business Development and Strategy Planning for Clients, Developing New Media Tools, Media Buying and Planning."