Performics India has announced the elevation of Gautam Surath, managing partner - BFSI and CPG, as chief operating officer. Surath has been with Publicis Groupe across roles for more than two decades.
His mandate is to provide direction and oversight to all domestic large client portfolio, spanning across industries. He will report to Lalatendu Das, CEO, Performics India.
Das said, “I am extremely pleased to have Gautam as our chief operating officer at Performics India. Gautam brings rich digital experience at the intersection of digital branding, e-commerce and performance media. Our clients are looking for full-stack digital solutions, including rich media, SEO, digital creatives, data and AI, to drive specific outcomes."
He added, "Leveraging his holistic understanding on media, data, analytics and e-commerce, Gautam will provide consultative support to our clients in their growth journey. Further, as chief operating officer, Gautam is poised to contribute significantly to Performics India's continued success and growth trajectory. On behalf of the entire team at Performics India, I congratulate Gautam on this well-deserved promotion and look forward to our continued collaboration.”
Surath said "These are exciting times at Performics India. We are now well into our journey of creating expertise within our key industry verticals CPG, BFSI/Fintech, OTT and Telecom. We continue to strive to grow our clients market share through a blend of strategic, technological, and product-oriented solutions. In a world where consumers engage with more and more platforms, our 1800 performance marketing experts, who undergo continuous certification on these platforms bring a distinctive advantage to our clients. I look forward to being part of Performics India’s growth journey and the opportunity to shape it.”
