Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
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CEO told Campaign's sister title, PRWeek, that some of the comments being made about his decision to require all employees to work in the office at least four days a week do not reflect the views of many staff.
The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.
The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing.
SOUNDING BOARD: Will the work-from-office mandate foster creativity and team collaboration, or is the advertising risking attrition?
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