Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
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The interactive campaign transforms the cement company’s logos into a bot, powered by an AI and AR, which can address many home building queries.
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
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Its global president, Pete Stein, in a chat with Campaign, highlights India’s pivotal role in driving the company's revenue, talent, and tech innovation.
The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.
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