Advertising The Work
Campaign India Team
Apr 20, 2010

Pickle Lintas introduces Maxx Mobile's new campaign

Maxx Mobile has launched a new television campaign featuring brand ambassador MS Dhoni.The television campaign, already on-air during the IPL's current season is part of the mobile handset maker's larger plan to use the popular cricketing event to launch the brand across the country.Pickle Lintas is the creative agency behind the campaign.WATCH TVCs below

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Adani seeks single agency for INR 600-crore media overhaul

3 Adani seeks single agency for INR 600-crore media overhaul

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Johny Lever features in KFC’s new Feastival campaign

9 Johny Lever features in KFC’s new Feastival campaign

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

Arth by Emcure launches ‘Invest in Iron’ campaign with MS Dhoni
Advertising
Dec 02, 2025
Campaign India Team

Arth by Emcure launches ‘Invest in Iron’ campaign ...

MS Dhoni moves to trademark 'Captain Cool' moniker
Media
Jul 01, 2025
Vinita Bhatia

MS Dhoni moves to trademark 'Captain Cool' moniker

Droni lets MS Dhoni’s cinematic shots soar new heights
Advertising
Feb 01, 2024
Campaign India Team

Droni lets MS Dhoni’s cinematic shots soar new heights

JioCinema taps into the power of MS Dhoni in Tata IPL 2024 campaign
Advertising
Mar 07, 2024
Campaign India Team

JioCinema taps into the power of MS Dhoni in Tata ...

Just Published

Publicis turns 100: history, family, warrior spirit and a huge cake at Paris party
Advertising
9 hours ago
Gideon Spanier

Publicis turns 100: history, family, warrior spirit ...

Campaign reports from centenary bash for French agency group.

Omnicom warns staff in-office requirement will ‘increase over time’
Advertising
10 hours ago
Will Green

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Marketing
11 hours ago
Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Reimagining creative work through the new labour codes
Advertising
12 hours ago
Girish Rowjee

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.