Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Maxx Mobile has launched a new television campaign featuring brand ambassador MS Dhoni.The television campaign, already on-air during the IPL's current season is part of the mobile handset maker's larger plan to use the popular cricketing event to launch the brand across the country.Pickle Lintas is the creative agency behind the campaign.WATCH TVCs below
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Is commerce, not creativity, now the main engine of ad growth?
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.