Campaign India Team
Jul 14, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
 
This week we have two films that stood out from the 14 we covered.
 
Finolex (conceptualised by Schbang)

 
Humour (and the lack of it) in advertising was a talk point during the Cannes Lions International Festival of Creativity. This one uses it and pushes home the fact that Finolex has long lasting pipes. Loved this film. 
 

Subway (Moonshot Productions)

 

 

Through Viswanathan Anand's comedic struggle to find the perfect Subway order, the film highlights the convenience and variety of Hotsellers, a new offering rolled out by the fast-food company. 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Towards ethical and responsible use of AI

Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

7 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

7 hours ago

Manas Lahiri returns to Havas India in newly-created...

This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.

8 hours ago

81% of Indian consumers expect brands to adopt gen ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.