Plum gets Essence to handle media

Essence has bagged the integrated media mandate of beauty brand Plum in India. 

 

The agency's Mumbai office will handle strategy, media planning and media activation for the brand. Plum is a vegan, cruelty-free and non-toxic beauty brand, with a portfolio across skincare, haircare, personal care and makeup. 

 

Shivani Behl, chief marketing officer, Plum, said, "Consumer behaviour is ever-evolving, and reaching out to the new-age digital consumer is a process that involves constant learning and feedback. With this context, it is imperative to keep a keen eye on data, and expand our reach to newer audiences and cater to the ever-changing demands of our existing ones. Hence, collaborating with Essence to leverage their expertise in technology, media and marketing was a logical next step. We are looking forward to this association and we hope it helps us in achieving the business vision we have chalked out for ourselves."

 

Sonali Malaviya, managing director, India, Essence, said, "Plum is an exciting, fast-growing and purpose-driven beauty brand, which shares Essence’s commitment to data-driven growth and marketing that adds value to people’s lives. Leveraging our cutting-edge use of analytics and technology, we are looking forward to collaborating with the team at Plum as its strategic partner, to help create new growth opportunities for the brand and the business.”