Sports for All (SFA) Sporting Services has announced the appointment of Pooja Trehan as vice-president (communications and public policy).
She will support the deployment of the future strategic plan at SFA, to amplify its growth plans across the Indian sporting landscape. Trehan will also be tasked with developing the organisation’s communication strategy, working closely on building integral conversations for the policy domain and boosting efforts on employee engagement and employer branding initiatives.
Her last full-time stint was with SugarBox Networks, where she was AVP, communications and public policy. Trehan is also co-founder at PRPOI.
She will be part of the strategy team and report to Reuben Pandian, chief strategy officer, SFA.
In a career spanning 18 years, she has also worked with companies like Colgate-Palmolive, Castrol-BP India, Bennett & Coleman and Genesis BCW.
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