Speaking about the development, Ashvini Yardi, programming head, Colors, said, “We’re delighted to have Priyanka on-board to host this year’s Fear Factor – ‘Khatron Ke Khiladi’. When you combine her glamour, mass-appeal and athleticism with that of cricketers’ energy and adrenaline, what you get is the best possible combination for a show like Fear Factor – Khatron Ke Khiladi.”
Speaking about her association with the show, Chopra said, "It feels fantastic to be associated with one of the biggest shows on Indian television today and it fits perfectly with my personality. I have been a huge fan of Fear Factor – Khatron Ke Khiladi and thoroughly enjoy watching it. I am looking forward to begin an all new innings in TV with this show which pumps up the adrenaline levels. It’s exciting to be a part of the concept which is unique and is associated with some of the biggest names in cricket."