Publicis Groupe rejigs media ops, Tanmay Mohanty is now CEO, media services

Publicis Groupe India has announced changes in its media services domain. It is bringing together data science, programmatic and media tech, along with Zenith and Starcom, under a common leadership to strengthen focus on scaled media, real identity and data capabilities.

 

According to a statement, this realignment will help expediting its media product around Epsilon PeopleCloud, Epsilon powered data services and programmatic, amongst others. Sapient Razorfish will also be part of this offering and will focus on consulting solutions around the full spectrum of real identity, digital, data and media tech.

 

The Groupe has elevated Tanmay Mohanty as the CEO of media services, Publicis Groupe India. Prior to this role, Mohanty was CEO at Zenith.

 

Jai Lala takes over as CEO of Zenith. He was COO prior.

 

Rathi Gangappa continues as CEO at Starcom.

 

Sejal Shah has been elevated as MD and head, Publicis Media Exchange (mainline and digital). She was managing partner and head of Publicis Media Exchange (mainline), and will continue to oversee Publicis-in-Motion, the Groupe’s experiential, shopper and OOH marketing practice.

 

Anupriya Acharya, CEO, Publicis Groupe South Asia, said, “As the market transitions into a cookieless future, privacy-first approaches and omnichannel consumer journeys, some of which have been accelerated by the pandemic, there is greater spotlight on strategies required to make clients win against a changing, dynamic landscape. So earlier in the year, we bolstered our creative agencies' capabilities on the digital marketing solutions. Now we wanted to realign our media capabilities in a manner that propels the synergies between data, tech, digital to deliver scaled media solutions, developed from a deeper understanding of audiences and how best to influence them.”

 

She added, “Tanmay has an exceptional range of experience in digital, data, media and technology. Coupled with his leadership on nurturing agency teams, his strong client centricity makes him a natural fit for the role.”

 

Mohanty said, “I am both delighted and excited with the opportunity. Media is increasingly a critical and strategic part of the entire mix and the focus is on real-time messaging, compelling solutions delivered at scale, efficiently and with speed. The new alignment builds on our core competencies on digital, data and tech and also helps leverage all the diverse expert skills in a more unified manner. I look forward to working with our very talented teams to further build on our momentum on media excellence.”