Rahul Parikh joins Bandhan Bank as chief marketing and digital officer

Bandhan Bank has announced the appointment of Rahul Parikh as executive president and chief marketing and digital officer.

 

He will be based in Kolkata and report to Chandra Shekhar Ghosh, managing director and chief executive officer, Bandhan Bank.

 

He joins from Root Ventures where he was partner.

  

Ghosh said, “I am pleased to welcome Rahul to the Bandhan Bank family. As a young universal bank, digital technology plays a vital role in the way our customers experience our Bank and how we fulfil their expectations. At the same time, having completed five years of our operations, we need to drive our marketing initiatives to support and add value to the strategic roadmap that we have for the Bank. I am sure that Rahul, with his years of experience and expertise, will successfully lead the functions to create value for the customers of the Bank."

 

In a career spanning 21 years he has also worked with Bajaj Capital and Aditya Birla Capital.