Rediffusion creates new campaign for Champions League T20

Rediffusion Y&R's Delhi office has conceptualised a set of new TVCs for the Airtel Champions League, to be held in South Africa. For the T20 tournament, starting on the 10th of September, Airtel's new campaign is a call to action to identify the most ardent fan for the Chennai Super Kings, Mumbai Indians and Bengaluru's Royal Challengers. Interested fans need to upload the wackiest videos in order win an all-expense paid trip to South Africa. Each of the commercials depict everyday situations in the life of an ardent cricket fan, as they express their support for their favourite India team participating in the Champions League. So while in one spot, a pub is transformed into a cricket fan's expression ground, in the other, a barber gets carried away while cutting a client's hair and snips it to read, 'the wall' (the nickname for Bangalore' s - Rahul Dravid).

 

The TVCs have been directed by Siddharth Sikand and produced by the team of Roopak Saluja, Kirk Dias and Varun Mohta of Bang Bang Films.

 

Commenting on the three new TVCs, director, Siddharth Sikand, said, "The real challenge in the airtel films was casting - to get someone who could dance on a table without making an idiot of himself; someone who had the attitude to carry off the fact thats he's a bus conductor dressed as a wicketkeeper; and especially, someone who'd agree to shave his head and have the words "the wall" written on it. We auditioned for 3-4 days but once we saw our heroes, we pretty much knew right away that we'd found our man. Working with Bang Bang is always very entertaining. Coming from channel [v] where I was surrounded by some of the craziest people I know, an equally inspiring environment was always going to be tough to find but i have to admit, Bang Bang has some whackos and thats always a good thing. The amazing part is that these whackos managed putting together this shoot in barely a week - with a script change 2 days before the shoot. Another thing id like to point out about Bang Bang is the coffee in the office - A very important part of my daily routine and I'm very thankful that Bang Bang believes in brewed, not instant, coffee. It makes the entire experience that much better."

 

WATCH TVCs here