Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 03, 2010
Rin-Tide TVC: Much lather over whiteness
HUL's latest television commercial for Rin, which makes a direct dig at P&G's Tide detergent, has raised many eyebrows.The TVC makes a no-holds barred comparison between Rin and Tide Naturals, going on to claim that the latter is incompetent of fighting stains and providing whiteness like Rin.In case you haven't seen the TVC earlier, watch it here.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20260108&c=1)
_20230203053427.png&h=268&w=401&q=100&v=20260108&c=1)
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
Jan 15, 2024
Shah Rukh Khan and Tide reveal the real 'SRK'
Just Published
.png&h=268&w=401&q=100&v=20260108&c=1)
Media
1 hour ago
Why 2026 will belong to the premium open internet
The "walled garden" era is giving way to a new ecosystem where consumer attention and trust are highest.
PROMOTED
17 hours ago
NDTV at Davos, Putting India at the Heart of the ...
Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders and institutions convene at the World Economic Forum to debate the direction of the world economy. From 19–23 January 2026, NDTV will once again report from Davos.
Advertising
21 hours ago
Balaji Wafers appoints Creativefuel as social and ...
The agency’s experience in building scalable, always-on digital ecosystems for large consumer brands played a key role in it securing the mandate.
Opinion
1 day ago
From spectacle to substance: what CES 2026 revealed ...
The global tech fest illustrated that the next wave of brand growth will come from those willing to invest in creative tech not as a layer, but as a capability.
