Smarties India 2016: Shortlists revealed

The Mobile Marketing Association (MMA) has announced the jury and shortlisted entries for the Smarties India 2016 competition. Eighty five campaigns have been shortlisted across 17 categories. Winners will be announced on 7 October in Gurgaon. 

 

The chairperson for the awards this year, D Shivakumar, chairman and CEO, PepsiCo, said, “The mobile today has become a consistent game changer for marketers in India. It’s interesting to see how marketers are constantly learning to innovate with this medium. Given the mobile marketing innovations we are seeing this year it’s clear that the industry is taking notice and using the mobile evolution in the country to their advantage. The jury this year is faced with the exciting-yet-difficult task of selecting the winning campaigns, setting a rigorous bar to take home a coveted Smarties.”

 

Rohit Dadwal, MD, MMA – Asia Pacific, said, “Mobile’s pervasiveness, flexibility and capacity for creativity is driving the transformation of business and marketing. This is evident in the entries that are representative of the breakthrough mobile strategies that have been adopted by brands and agencies in varied industries through the past year. The response that we have received for The Smarties India 2016 is very encouraging and demonstrative of the growing potential of mobile marketing in India. We are now in a mobile-first world, and these campaigns demonstrate the endless opportunities the platform offers for marketers to make meaningful connections with consumers.”

 

Shortlisted entries are: