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Bates 141 has unveiled a TVC for Sony Bravia, agency's first since it bagged Sony's television and Home AV account in June. The regional campaign that premiered in the Philippines recently, shall be rolled out in other Asian markets, Middle East and Africa soon.
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Effective December 1, Rajamannar will step down after serving in the role for 12 years.
Morris joined the holding company in January 2024.
Accenture Song, Omnicom, Publicis and WPP have been battling for the account.
European Union is the last remaining jurisdiction where Omnicom is poised to win approval.