Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Nov 03, 2008
SRK tops celebrity endorsements on TV: ADEX data
In TAM's Adex analysis of celebrity endorsement on TV during H1 '08, 'Celebrities' of the Indian film industry garnered the largest share (81%) followed by 'Sports' and 'TV Stars' with 16% and 3% share respectively.'Bollywood Actors' led with 47% share of celebrity endorsement ad volumes on TV followed by 'Bollywood Actresses' and 'Sports' personalities with 34% and 16% share respectively. Shah Rukh Khan, MS Dhoni and Hrithik Roshan were the top three celebrities with maximum number of advertisers endorsed by them during H1 '08.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PR
May 09, 2025
Jab we ‘Met’ Shah Rukh Khan
Just Published
Advertising
13 hours ago
When corporate chaos takes a day off
AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.
Marketing
15 hours ago
EBITDA targets and vowel-free branding drive ...
The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.
.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
16 hours ago
Roast me, please! When brands laugh at themselves
Brands are turning online jokes into campaigns that celebrate authenticity, confidence and agility.
Advertising
17 hours ago
2025 Rewind: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
