Campaign India Team
Apr 28, 2008

STAR in talks with Asianet, Mallya

A high-powered team from STAR TV, led by Paul Aiello and including Uday Shankar, Jagdish Kumar and Ajay Vidyasagar was ensconced in Bangalore on Friday and Saturday. It is reliably learnt that the team was in the IT city with two objectives. The first is to take forward the discussions with Rajiv Chandrasekhar for the takeover of Asianet’s non-news offerings. It is understood that the two have signed a Non-Disclosure Agreement as the talks progress.

STAR in talks with Asianet, Mallya

A high-powered team from STAR TV, led by Paul Aiello and including Uday Shankar, Jagdish Kumar and Ajay Vidyasagar was ensconced in Bangalore on Friday and Saturday. It is reliably learnt that the team was in the IT city with two objectives. The first is to take forward the discussions with Rajiv Chandrasekhar for the takeover of Asianet’s non-news offerings. It is understood that the two have signed a Non-Disclosure Agreement as the talks progress.

The second objective is the exploration of the JV with Vijay Mallya (pictured) for STAR TV’s proposed entry into the print space. Details of the scope of the proposed alliance were unavailable.

When contacted to comment on the above, STAR TV’s spokesman Yashpal Khanna said “We do not comment on rumours and speculation.” Watch this space for updates.

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.

21 hours ago

Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...

Studio.One makes its debut with several ex-AKQA staffers.

22 hours ago

From labels to loyalty: Trust takes centre stage in ...

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.

23 hours ago

Horlicks puts mischief back on the growth chart

In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.