Sony breathes down Zee's neck
STAR Plus recovered lost ground and zoomed to 379 GRPs (Week 48, TAM, HSM, CS 4+) to reinforce their number one status.
Colors slipped to 264 GRPs from 291 GRPs.
Zee was steady at 206 GRPs, while Sony shot up to 201 GRPs.
SAB TV was at 135 and Imagine at 108 GRPs.
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A major chunk of these ads are from real estate and online betting sectors.
Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?
The campaign builds on from its earlier legs, and showcases how one could be connected to their family and friends from wherever they may be.
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Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge Leonie Brinkema.
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