The annual pilgrimage to the Golden Gate city saw a lot of enthusiastic and anxious Apple fans gather around MacWorld 2009. (Watch keynote of Philip Schiller, senior vice president of worldwide product marketing, Apple at MacWorld 2009 here.) Much to the dismay of many, there were no real hardware breakthroughs that were announced, barring a rather dull remark of a revolutionary battery pack that will take the new 17" MacBook Pro to a marathon-winning 8hr battery life! If you plan to shift your office to your car, this is great news but nothing a hard-core Mac fan would write home about. iTunes saw an overhaul for 2009 with DRM-free music that anyway won't be making it to the Indian version of the iTunes store and even if it does, it will be encoded in the AAC format which is only supported by iPods. To soften the blow, new versions of iWork and iLife also surfaced with upgrades and compatibilities with social networking communities and geo-tagging.
More is being promised for MacWorld 2010, although Apple itself won't be making an appearance then. Does this mean new Apple announcements will be made on any given Tuesdays?
Stuff India Editor's take on MacWorld 2009
The annual pilgrimage to the Golden Gate city saw a lot of enthusiastic and anxious Apple fans gather around MacWorld 2009.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
From complexity to creativity: How dentsu is ...
Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.
Can Bluesky disrupt social media marketing in India?
With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?
What Chrome’s potential spin-off means for browsers ...
As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.
When creativity misses the mark: What brands can ...
While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.