The annual pilgrimage to the Golden Gate city saw a lot of enthusiastic and anxious Apple fans gather around MacWorld 2009. (Watch keynote of Philip Schiller, senior vice president of worldwide product marketing, Apple at MacWorld 2009 here.) Much to the dismay of many, there were no real hardware breakthroughs that were announced, barring a rather dull remark of a revolutionary battery pack that will take the new 17" MacBook Pro to a marathon-winning 8hr battery life! If you plan to shift your office to your car, this is great news but nothing a hard-core Mac fan would write home about. iTunes saw an overhaul for 2009 with DRM-free music that anyway won't be making it to the Indian version of the iTunes store and even if it does, it will be encoded in the AAC format which is only supported by iPods. To soften the blow, new versions of iWork and iLife also surfaced with upgrades and compatibilities with social networking communities and geo-tagging.
More is being promised for MacWorld 2010, although Apple itself won't be making an appearance then. Does this mean new Apple announcements will be made on any given Tuesdays?
Stuff India Editor's take on MacWorld 2009
The annual pilgrimage to the Golden Gate city saw a lot of enthusiastic and anxious Apple fans gather around MacWorld 2009.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Kotak Mahindra Bank seeks digital creative agency
The financial institution has put out an RFP for this mandate.
From doorbells to stock bells: Swiggy’s decade rings on
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
Independent agencies rewrite the rules to stay ...
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.
Spikes Asia announces 2025 jury presidents
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.