Campaign India Team
Jan 06, 2012

Sun TV launches four ad-free action channels

The network will follow the subscription revenue model

Sun TV launches four ad-free action channels

Sun TV Network has now forayed into the ad-free pay channel space with four new action movie channels. These include Sun Action in Tamil, Gemini Action in Telugu, Suriyan TV in Kannada, and Surya Action in Malayalam.

In a note communicated to the stock exchanges, the network said, “With this launch, we are entering into the ad free pay channel world, as well as the new genre of action movie added to the existing genres of general entertainment, movies, music, news, kids, and comedy.”

With this, the total number of channels in the network's bouquet moves up to 29. Of which, there are 10 channels in Tamil, eight channels in Telugu, seven channels in Kannada, and four channels in Malayalam languages.

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Agency of the Year 2024 winners: South Asia

Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.

9 hours ago

Campaign expands into Germany, Austria and Switzerland

Launch of Campaign Germany follows Canadian expansion earlier this year.

11 hours ago

Jaguar's contentious rebrand finally gets its car ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

11 hours ago

Dentsu India elevates Imtiyaz Vilatra amid growth ...

He will report to Anita Kotwani, CEO, Media—South Asia, dentsu.