Campaign India Team
Jan 21, 2019

Talkwalker’s Battle of the Brands: Tinder Vs Bumble (Part-2)

The second part of a weekly section on brand chatter in the social space

Talkwalker’s Battle of the Brands: Tinder Vs Bumble (Part-2)
Talkwalker, a Luxembourg-based social media analytics company, takes a closer look at the social media buzz. It analyses the performance of mentions all over the internet and provides key metrics such as engagement, related themes, demographic data, geographic data and influencer data. 
 

Related Hashtags: It’s interesting to know not only what people are talking about, when it comes to dating apps, but also, what else they talk about in relation to these apps. Unsurprisingly, when it comes to Bumble, most of the related hashtags and themes are centered around Priyanka Chopra and Nick Jonas - so much so that there are more mentions of #PriyankaChopra and #NickJonas than there are of #Bumble! Similarly for Tinder, #HackMyRating has taken over all mentions of #Tinder, following the movement last year where your Uber rating became important when swiping right!

 
India is still relatively new to dating apps and people still don’t talk about it openly. But it’s definitely worth looking at which parts of India are talking about it the most. Delhi NCR seems to be ruling the roost with 6k mentions (for both apps), followed by Maharashtra, with 2k mentions, most of which come from Mumbai. 
 
 
Other Tier I cities seem to follow suit with Chennai, Bangalore, Hyderabad, Ahmedabad and Kolkata with a high number of mentions.
 
(Talkwalker provides social media software to protect, measure and promote brands.)
 

 

 

 

Source:
Campaign India

Related Articles

Just Published

23 hours ago

Rakesh Thukral succeeds Warren Fernandez as ...

In this new role, he will report into Ed Williams, the agency’s president for international.

1 day ago

An insider’s playbook to PR crisis mitigation

In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.

1 day ago

Sipping all the way to wellness with Tata Tea’s AI ...

Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of Vitamin D deficiency.