Anupama Sajeet
Dec 18, 2023

The CMOs MO: Crompton’s Pragya Bijalwan on ushering in a more diverse workforce into the consumer electrical industry

Crompton Greaves' marketing head spotlights the lack of diverse talent in the consumer electrical industry and the challenges marketers face in balancing short-term and long-term goals

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

24 minutes ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey and more in our weekly roundup.

46 minutes ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

3 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

3 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.