Use face powder for instant beauty says Triton's TVC for WhiteTone

Triton Communications has come up with a TVC to launch Vini Cosmetics' new face powder brand -WhiteTone.

Using the line 'Har din ka Nikhaar', WhiteTone is positioned as a powder that provides instant beautification to one's face instantly compared to face creams that take four to six weeks to do the same. Commenting on the TVC, Renton D'Souza, national creative director, Triton Communications, said, "This launch film is the first of many to come with the promise of instant beauty. The market share will come from competitive products that take 4 to 6 weeks to deliver or others that are not specialists."