Triton Communications has come up with a TVC to launch Vini Cosmetics' new face powder brand -WhiteTone.
Using the line 'Har din ka Nikhaar', WhiteTone is positioned as a powder that provides instant beautification to one's face instantly compared to face creams that take four to six weeks to do the same. Commenting on the TVC, Renton D'Souza, national creative director, Triton Communications, said, "This launch film is the first of many to come with the promise of instant beauty. The market share will come from competitive products that take 4 to 6 weeks to deliver or others that are not specialists."
The TVC opens with a lady holding a tube of cream in her hand and saying, all creams claim that they provide beauty in four to six weeks, but what she requires is instant beauty. A bottle of WhiteTone face powder is then shown with the voiceover saying that for instant beauty use special WhiteTone face powder.
WATCH TVC here
The campaign is going to be a year long campaign and will be featured only on television.
Credits
NCD: Renton Dsouza
Mumbai head: Pankaj Arora
Copy: Atul Purohit
Art: Shyam Samant
Account management: Deepa Venugopal and Deepika Sharma
Account planning: Vvikas Kumar
Production House: Illusion Films
Director: Aniruddha Sen
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