The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China
The Indian Premier League has announced that Vivo will continue as the title sponsor for the upcoming edition of the tournament.
In June, the IPL Governing Council had taken to social media to announce that it will be reviewing sponsorship deals as a result of the India-China border skirmish.
The Men's IPL will be played between 19 September and 10 November across Abu Dhabi, Dubai and Sharjah. The Women’s T20 Challenge will also take place in the UAE between 1-10 November.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
